9A- Testing the Hypothesis, Part 2

Who: Many investment firms to this day still have active traders (humans), trading in the market with their strategies that they developed. However, many hedge funds use algorithms that are consistent with historical trends in the market. The bigger money as one of the people I interviewed in New York who works for Nomura Securities would say, is traded using their algorithms. Although, it may have not occurred to them that humans may do the same thing but can have their emotions suppressed. Others you may have the same need are retail traders but have issues with technology watching them and would not like to have my product. 

What: There is a fine line between suppressing human emotions ands completely erasing it with algorithms. There are several drawbacks in trading with emotion, as well as there are drawbacks by completely erasing human influence in trading (algorithms). One of the people I interviewed was an intern for a quantitative trading firm, a firm that trades strictly on algorithmic base. He told me that are several problems using algorithms (algos) because they follow some historical trend that may not be happening in this era, and so the algos performs terrible. He made me realize that there is a need for human cognition while trading with a limit for human emotions.

Why: I do not believe the need is different for people. The only difference would be the style of trading that hedge funds do. Whether it is trading with people or algos. The hedge funds who trade with algo only want to erase human emotions, the need for suppressing human emotion is still in my business idea. The fifth person I interviewed had trouble with the government always watching his every move so he rejected the idea. He did not like the fact that he was going to monitored as he traded.

INSIDE THE BOUNDARY:	OUTSIDE THE BOUNDARY:
Retail traders (experienced and novice), Hedge funds who have traders (humans). Investment firms (the big banks).	Hedge Funds that trade with algorithms who want to completely erase human emotions in trading.
To suppress human emotion while trading because there are several drawbacks to trading with emotion.	To eliminate human emotion while trading, hence why they have computers trading their money.
The need exists because humans have emotional ties with their money or huge lump sums while trading. And thus, lose money because their emotion takes over.	The same need exists, however, these outsiders believe that human emotion should be completely erased.