7A – Testing the Hypothesis, Part 1

Opportunity: There is a need for traders (traders and investors) to cope with their emotions while trading with their money

Who: Investors or traders in the United States who find it troublesome to cut their losses in their portfolio because of emotional habits

What: They are unable to progress their trading because they trade with emotion when it comes to their money, which results to losing trades.

Why: Money becomes emotional, especially when you are losing it.

Summary of interviews: From interviewing the five people, I found out that all five traders were still dealing with emotional ties with their money. In some cases, each trader has had huge losses because of the fear of losing money. In other cases, some have lost out on money because of the fear of missing out. In each of the interviews, each interviewee has the need to improve their trading by improving their emotional perspective on their trading style. There were different cases of emotion when it came to trade and why they lost money, however, the main outcome was the fear of losing money. Each trader truthfully responded to question that they still feel some type of anxiety when they trade risky stocks. In the end, each of the traders blamed their biggest losses on emotion, while the small losses came from other factors. The interviewees were fascinated by the idea of a product that connects personally with a trader and aids them into making a logical choice instead of an emotional one.

In each of the interviews, each trader was comfortable with sharing their biggest losses. Losses that totaled to tens of thousands of dollars. Some of these stories were helpful, which elaborated on where they went wrong in their process. In each of the five stories, there was a moment where each trader held onto their position in hope that it goes back. Again, in hope. In that time of hope, I asked what emotions were they facing. Did they're social lives change? Could they see themselves producing facial expression that their family, or themselves were not accustomed to? In the end, this knowledge presented the idea that facial expressions are shown while losing money. However, when do these signs start? Do they happen before the storm comes or when the storm finally hits? was able to analyze those expressions and update the trader on average whether they lose money or make money on that given trade.