24A – Venture Concept No. 1

·     Opportunity  

Everyone wants to invest their money. Everyone wants to make money by not working, but for their money to work for them.

·       Trading activity and trading account have nearly doubled, meaning that more traders, especially novice traders are entering the market. This means more target customers for my product.

·       The trading world is always expanding, with different ways to cope with emotion with their trading. This product is the first of its kind and creates an opportunity for itself to be tested by the public.

·        Huge investments firms have slashed their fees, which brings in another incentive to trade in the markets. This creates a greater demand for products to help newbie traders, and even experienced ones that still have trouble with their emotion.

Innovation: This product will analyze the facial expressions of traders while they trade and give them notifications on whether they are profitable on the trade they are currently taking on. This product will enable traders to make logical decisions, instead of emotional ones.

Venture Concept: Customers, or I should say people, have emotion. People have emotional ties with their money. It is challenging to invest one’s money when losing it is on the line. There are no competitors when it comes to my product because there is nothing like it in the market. Customers will want to use my software because is easy to use and durable. All they need to do is download the software and carry a specialize camera that can fit easily in any backpack. Customers like to see results and whether their investment in the product was worth spending. The packaging is also easily accessible by purchasing the camera through amazon and downloading the software through my website. The distribution will only be through my website and amazon. Customers are familiar with Amazon, so this makes it a bit more trustworthy when purchasing it through a place that people are familiar with. Customer support will be handled by a team of traders who have time to meet the needs of the traders. There is not specific location for trading. Trading can be done around the world if there is WIFI and a laptop.

This product would start small demographically with a handful of employees who can manage the product easily. Most employees would monitor the software’s severs, along with customer service.  

Different departments:

·       Marketing will be done by spreading news of the product through Stocktwits, and other social media that traders use on a daily basis.

·       Software Engineers to mange the in and outs of the software.

·       Customer service if the customers need help installing the product.

·       Financial advisors to help manage the funds of the business.

Competitive Advantage:

·       There is no other product out there that offers the same benefits as mine. It is the first of its kind. My product will be able to control the market in a way that may even influence certain decisions in the trading world.

What’s next?

·       I think I need to work on my website to create the installation that can be downloadable through different versions of computers. I need to hire programmers that can make this happen as well as designers for the website.

·       I need to improve my programming skills and interview many more traders to make my software even more diverse than what it is.